There are some things I like about you but some I really hate. Right now I am going to discuss one of those things I hate. Your editorial policies and implementation are nothing short of a comical joke. Every time I go through disapproved ads or keywords I feel like I am taking a trip to the fun house. There is clearly no rhyme nor reason for how and why some ads and keywords are approved while others are rejected. Heck the reasons can change from one day to the next.

My favorite, though is the ad rejection that has no text at all and no explanation or reason for why it was rejected. This is a lot of fun. I hope you guys enjoy wasting my time with your idiotic editorial system. I use a lot of different systems and yours is the only one I have a complete lack of respect for, it is nonsensical and just a big waste of time.

I work hard to make sure my ads are within guidelines, my sites are what is required and my keywords are relevant. Are there occasionally issues there where I might miss a keyword? Absolutely, but 99.99% of the time everything I have is clean. Yet I still have to fight through some amazingly lame reasons for rejections.

For Example:

“Contains non-standard text, or its meaning is unclear.”

What does that mean? My ad does not contain any non-standard text, and I can assure you the meaning is perfectly clear. Just because whomever is assigned to edit my ads does not have a proper understanding of English, does not mean my time should be wasted. If I get a rejection from another PPC provider, I take it seriously, and I will investigate, see where a mistake might have been made and try to fix things. With Yahoo! my first response is to just re-submit because you guys are off your rocker 99% of the time. Then I re-submit and they go through fine. Why? Because there was nothing wrong with them in the first place.

So Yahoo! Search Marketing, you have to get your editorial policy and systems under control. They are entirely ineffective, they are not making your ad presentation better to the visitor, you are losing money, and you are wasting a lot of advertisers time not to mention your own. This should be a fundamental priority for you guys as it is one of your biggest weaknesses right now.

Signed,

Concerned on the Internet

This entry was posted on Wednesday, June 13th, 2007 at 12:13 pm and is filed under Affiliate Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.