The New York Times has written a very interesting piece about the behind-the-scenes working of Google and their search algorithm. This kind of information is of primary importance to people who are trying to increase their Search Engine (SERPS) Rankings, especially in Google. It is clear the factors taken into consideration are much more complex then anyone could have imagined.

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For me personally, the most interesting part is that they are already
using personal search data to alter and define searches for you. So for example, it uses the example of Dolphins for the Miami Dolphins or aquatic dolphins, I just checked with my logged in Google account, to see about Cowboys. My logged in account and a non-logged in account returned the same results. Now I am a big Dallas Cowboys fan. I will have to see if I can train my search to get the results to be altered.

One other interesting note I found in the article is that Page Rank is only one of a hundred factors or “signals” as they refer to them, that they use to determine what people want. I also find it interesting they attempt to anticipate whether a query wants fresh or established results.

You can read the New York Times article Here

This entry was posted on Tuesday, June 5th, 2007 at 7:27 pm and is filed under Affiliate Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.